The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Kyte, a company that delivers rental cars to customers on-demand, closed an asset-backed credit financing of up to $200 million from Goldman Sachs and the Ares Global Management Alternative Credit Team to accelerate the company's fleet growth and margin expansion. Kyte and its financing providers will create a more robust trip economy that services a more demanding customer with a shared vision of an electrified, autonomous future. Ludwig Schoenack, co-founder and co-CEO of Kyte, joins Cheddar News' Closing Bell to discuss.
Volatility continues to be the name of the game when it comes to crypto. Bitcoin, the most valuable digital token, saw a small jump today - one of several small rallies throughout the month of March. Caitlin Cook, vice president of crypto education company Onramp Academy, joins Cheddar News' Closing Bell to discuss.
Bowery Farming's vertical growing process allows it to cultivate 13 types of greens — and now, strawberries — in a sustainable way that's also faster than traditional farming. Bowery focuses on sustainability from start to finish, using unique technology to provide plants with what they need at the right time while eliminating waste and cutting down on carbon dioxide emissions. Katie Seawell, Chief Commercial Officer of Bowery Farming, joins Closing Bell to discuss the company's vertical farming process, sustainability focus, fixing the food supply chain, and more.
Nexii, a company based in Canada, is getting some big backing for its sustainable, low-carbon concrete alternative. CEO Stephen Sidwell, joined Cheddar News to talk about the initiatives his company is taking to tackle climate change and scaling up production to meet demand. "Most people don’t realize it, but buildings are the number one contributor to CO2 emissions," he said. "So that's really what we're attacking, the overall CO2 emissions."
President Volodymyr Zelenskyy last week seemed to have put out a video that urged Ukrainians to put down their arms and surrender to Russia. It was later revealed that it was a “deepfake,” a computer-generated video to mimic the Ukrainian leader. Cheddar News speaks with security expert Morgan Wright about how the technology is being used in the war in Ukraine.
After scrutiny over the negative impact on the mental health of children, social media apps have begun adding stricter limitations to parental controls. Jim Steyer, CEO of Common Sense Media, a nonprofit organization focusing on recommendations for entertainment platforms, joined Cheddar News to talk about the changes, why they might not be enough, and what parents can do to help. "It's almost that the companies — whether they're Snapchat, Instagram, YouTube, or whatever — have to start the process from the beginning of designing the product," he said. "They have to be much more clear about age verification so that a 12-year-old and 11-year-old can't get on there." Steyer also pushed for federal legislation to reign in the issue.
