The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
You've probably seen a traditional shipping container, but did you know that thousands of them sit empty at ports around the world and make supply chain issues worse? Staxxon says it has a solution: a foldable shipping crate that can be stacked with several others in order to save space, time, money, and even carbon emissions. George Kochanowski, CEO and CTO of Staxxon, joins Closing Bell to discuss its foldable containers, how the containers work with current shipping technology, and how they might save retailers money and space.
Stacey Rudser, president of the Association for Women in Aviation Maintenance, joins Cheddar News to talk about the lack of diversity in the aviation maintenance sector and what needs to change.
Intel CEO Patrick Gelsinger recently warned Congress that the U.S. 'must act now' to boost chip manufacturing domestically before it's too late. The chipmaking giant is working to ramp up its own domestic chip production with plans for a mega-site in Ohio as the global chip shortage only intensifies, hitting everything from smartphones to cars. Daniel Newman, a founding partner and principal analyst at Futurum Research, joined Cheddar's Opening Bell to discuss Intel's plans, Gelsinger's push for Congress to pass the CHIPS Act, and the potential political ramifications of boosting semiconductor manufacturing in parts of the United States.
