The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
U.S. markets closed higher to end Monday's session, with tech stocks leading the advance. Gene Goldman, Chief Investment Officer at Cetera Financial Group, joins Cheddar News' Closing Bell to discuss the potential future of the major U.S. indexes, and how factors like policy moves from the federal reserve and the ongoing Ukraine-Russia war could impact volatility.
U.S. stocks closed Thursday at session lows to end the month of March, posting their worst quarter since the pandemic crash of 2020. However, March was the first positive of 2022. MJP Wealth Advisors President Brian Vendig joined Cheddar News' Closing Bell to discuss.
Venus Aerospace is joining the space tourism race in a nonconventional way. Instead of taking passengers to Mars or the Moon, the startup’s goal is to take passengers around the Earth — in less than an hour. Sarah "Sassie" Duggleby, CEO and co-founder, joined Cheddar News to talk about her company's innovative approach to travel and when she expects to carry passengers. "We would hope in the next five years we'll have our plane fully developed and then start entering into all the FAA certifications and qualifications in order to get to commercial flights," she said.
Ride-hailing service Uber has unveiled its plans to become a travel super app, which will include options for users to make plane and train arrangements directly.
If you've sold or exchanged any crypto in 2021, the IRS wants to know. Henry Yoshida, Co-founder & CEO, OF Rocket Dollar joined Cheddar's Opening Bell to discuss which crypto activities are taxable and how to best spend your tax refund.
