The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Elon Musk’s huge Twitter investment took a new twist Tuesday with the filing of a lawsuit alleging that the colorful billionaire illegally delayed disclosing his big stake in the social media company so he could buy more shares at lower prices.
Meta has taken down thousands of fake accounts after Russian-backed hackers broke into Facebook accounts of Ukrainian military officials and posted videos calling on the Ukrainian army to surrender. Robert Kolasky, senior vice president for critical infrastructure at Exiger, joins Cheddar News to discuss.
McLaren displayed its all-electric, off-roading racing vehicle, the Odyssey, in from of the New York Stock Exchange on Tuesday. Zak Brown, CEO of McLaren Racing, joined Cheddar News to discuss bringing the heavy-duty vehicle to a new racing series with an emphasis on sustainability — and even gender equity with a male and female team of two drivers required. "This is McLaren's first-ever Odyssey, which is an EV. Looks like an SUV — but not really much of an SUV — that we raced five times around the world in various locations where climate has impacted the world," he said.
According to Mark Zuckerberg, a select number of creators in Meta's Horizon Worlds will now have the option to sell virtual assets and experiences they create to other players for a profit.
Catching you up with what you need to know on Apr 12, 2022, with Russia concentrating forces in eastern Ukraine, rising inflation, severe weather from Minnesota to the Gulf Coast, Philadelphia brings back its indoor mask mandate, PG&E pays $55 million for wildfire settlement, and more
