The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Ford CFO John Lawler joined Cheddar News to talk about the auto giant's Q1 earnings report that beat on revenue and EPS. Despite the good numbers, Lawler spoke to challenges Ford had to navigate. "We also see the continued disruption to the supply chain impacting our production, and that hit us in the first quarter as well. So it kept us from having an even stronger quarter," he said. Lawler noted that chip shortages leading to the supply constraints should ease up throughout the year.
Tech giant Microsoft won a military contract for the production of its IVAS (integrated visual augmentation system) combat goggles, based on its HoloLens ARG tech, worth up to $21.9 billion over 10 years. However, the Pentagon is now saying that the device "has not yet demonstrated the capability to serve as a fighting goggle," and that the Army made mistakes in the program's initial stages by not clearly describing minimum performance standards. While testing continues, concerns have grown outside of the Defense Department to Congress and even within Microsoft itself. Cheddar's Ken Buffa takes a deeper look at the possible boondoggle.
U.S. stocks fell sharply to close Tuesday's session, with the Nasdaq dropping 3.95% and hitting a new one-year low. Frances Newton Stacy, Director of Strategy for Optimal Capital, joins Cheddar News to discuss her reaction to how markets closed the session, and to break down Q3 2022 earnings from Microsoft. "Netflix was sort of the big warning, and I think Big Tech was down today in anticipation of these earnings," she says.
With Netflix losing 200,000 subscribers in one quarter, and CNN+ shutting down just weeks after launch, the streaming industry is in a place of uncertainty. Hundreds of people who once thought they had steady jobs now face potential unemployment as streamers figure out how to navigate the constantly changing landscape. Greg Martin, co-founder of Rainmaker Securities, joined Cheddar's Opening Bell to discuss the state of streaming, its troubles, and how its impacting hundreds of workers.
With mask mandates lifted across various parts of the country, healthy indoor air quality in public spaces is more crucial than ever before. According to the CDC, proper ventilation, in addition to other preventative measures, is instrumental to preventing the rapid spread of covid-19 indoors. As the push for higher air quality ramps up, AtmosAir is providing a high-tech solution for cleaner, greener air indoors. Steve Levine, CEO, AtmosAir, joined Cheddar’s Opening Bell to discuss.
