The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
After a week of changes including a ticker change and longtime COO Sheryl Sandberg stepping down, Meta's future may seem uncertain. Cheddar News anchors Kristen Scholer and Ken Buffa broke it all down a the stock dropped around 4 percent on Friday amid a flurry of speculation around the company formerly known as Facebook.
Buy now, pay later — or point-of-sales loans — might be making it difficult to get a handle on your credit. These companies typically do not report payment history during transactions, so without this data going to credit scoring companies, it makes it difficult to know how many loans a customer still needs to pay. Experts are recommend paying off these debts as soon as possible.
As manufacturing and shipping continue to face staffing challenges, robotic replacements are increasingly on their way to plug the gaps. Cheddar's Alex Vuocolo takes a deeper look at the latest trend.
Tiffany Johnson, CEO of Built for Launch, joins ChedHER to discuss the Black Founders Ecom Pledge that provides tools and resources for Black founders to build, launch, and scale a successful e-commerce business.
Tech-enabled residential hospitality company Mint House recently raised $35 million in a Series B round led by Mohari Hospitality. Mint House was described by one of its backers as 'the best of a hotel without the worst of a hotel, and the best of an Airbnb without the worst of an Airbnb.' Mint House offers apartment-style lodging across the country. The company claims its spaces combine the comfort of a home with the luxury of a hotel in order to give guests all of the perks and none of the tradeoffs. Will Lucas, Founder and CEO of Mint House, joins Cheddar News' Closing Bell to discuss.
