The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Scientists are hoping that the simplest element in the universe — hydrogen — can be the solution to slowing down climate change. However, it does not come without cost. The process of making hydrogen could potentially add more CO2.
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
Canopy Growth reported a wider-than-expected loss in its fourth quarter and fiscal year results. However, the cannabis company plans to expand its portfolio and make new investments to achieve profitability and drive growth. CEO David Klein provides insight into the earnings report and how the company plans to reach profitability. “The premium strategy coupled with our mainstream brands in Canada is the key to achieving profitability here," he said.
U.S. stocks ended near session highs to close Thursday's session after retailers released positive earnings results. Investors also continued to weigh the federal reserve's recent indication that the central will raise rates in an effort to curb inflation. Adam Johnson, Portfolio Manager for Adviser Investments, joins Cheddar News' Closing Bell to discuss.
Elon Musk officially dropped out of the $200 billion club.
The move comes as Tesla's stock continues to plummet as a number of banks and analysts reconsider their lofty valuation of the automaker. Greg Martin, Co-Founder, Rainmaker Securities joined Cheddar's Opening Bell to discuss.
On today's Biz Breakdown: Elon Musk ups his offer to buy Twitter, Pfizer drops vaccine cost for some lower income countries, and Oreo & Ritz team up to create a cracker-cookie Sandwich
Catching you up on today's top stories with Elon Musk raising his own commitment to purchasing Twitter with $33.5 billion, Apple plans to produce 220 million iPhones this year, and the company also is raising its hourly retail wage to $22 per hour amid ongoing unionization efforts at its stores.
Everyone is searching for that social media moment, whether it’s filming a viral dance for TikTok or snapping a selfie for your Instagram Story. Cheddar News explores the activities made for the online world, including streaming companies creating real-life experiences to entice you to stay subscribed, TikTok taking the stage with its first theatrical production, and how one immersive experience made out of candy encourages you to revisit your childhood.
It's not a scene from a movie: an asteroid the size of Mount Everest is headed toward earth. It's bigger than 99% of the asteroids in our solar system. But Cheddar anchor Shannon Lanier says fear not. The giant rock will miss us by more than 2 million miles.
