The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Banks are calling on Apple to lower fees for processing payments. The current model allows the tech giant to collect 0.15 percent on each transaction processed through Apple Pay.
Blue Bear Capital, a venture and growth equity firm focusing on AI-powered solutions for the world’s energy, infrastructure, and climate challenges, recently announced it has raised $150 million dollars in new funding. Ernst Sack, Partner at Blue Bear Capital, joins Cheddar Climate the vision his company has when it comes to combating climate change.
Tinder is working to keep users on the platform for longer periods by introducing its own in-app currency. Users can collect coins by staying active on the dating app or purchasing them. The currency can then be used on features like Super Likes or Boosts.
The Drone Racing League kicked off its 2021-2022 world championship season this week. Spanning across 14 different locations over the course of the year, 12 of the world's best drone pilots will be racing against each other to bring home the title. Drone racing has grown in popularity over the past year, with the Drone Racing League seeing an uptick of nearly 200 percent average viewership, 90 percent in virtual drone racing participation and 60 percent fanbase growth over social media. Rachel Jacobson, President of the Drone Racing League, discusses the future of the sport and why she thinks drone racing will soon be on par with traditional sports.
