The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Online tickets marketplace Vivid Seats CEO Stan Chia joined Cheddar’s "Opening Bell" to discuss the decision behind launching an IPO via a SPAC merger with Horizon Acquisition Corporation. According to Chia, it was the best route for the company as it looked to partner with a proven track record to strategize for the future. He also noted that pent-up demand for live events is as high as it's been in five years due to the pandemic. Shares are listed on the Nasdaq under the symbol SEAT.
Apple is expected to unveil a redesigned MacBook Pro, Mac Mini and the long-awaited AirPods 3 at its "Unleashed" event. We are also anticipating more information on Apple's own chip, as the chip shortage continues to ravage the tech industry. John Biggs, a writer and editor, gives a preview of the event and what we can expect from the new and improved devices.
Toyota is pledging to invest $3.4 billion into developing hybrid car batteries in the United States through 2030. The Japanese carmaker plans to establish a U.S. factory by 2025 and expects to create 1,750 jobs.
