The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Middle school students from across the country battled it out for a chance at being crowned 'America's Top Scientist.' Each applicant had to submit a video to compete in the '3M Young Scientist Challenge' and describe a unique solution to an everyday problem for the chance to win $25,000. 10 finalists were chosen and after a two-day virtual competition, one walked away with the title. 14-year-old Sarah Park won the award, she joins Cheddar News to talk about her invention Spark Care+.
Netflix workers are staging a virtual walkout today following backlash surrounding Dave Chappelle's comedy special "The Closer" and comments aimed at the LGBTQ+ community.
The ProShares bitcoin futures ETF jumped nearly 5% on its first day of trading, and ultimately closed the day at nearly $42 dollars a share, a solid jump from its initial $40 dollar price. Rayne Steinberg, co-founder and CEO of Arca breaks down the success of day one and what lead to the bitcoin futures ETF having the second most successful ETF debut ever.
Google is gearing up to release a new round of its smartphones with the Pixel 6 and Pixel 6 Pro models. The phones will be powered by the tech giant's very custom chip called Tensor.
