The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
John Freeman, VP of equity research at CFRA Research, joined Cheddar to break down factors weighing on video game publisher Activision Blizzard as it deals with the fallout from delayed releases and sexual harassment scandals. While not great for business, Freeman also questioned if the issues of the toxic corporate culture could have had an impact on title delays as well.
Steven Salz, Co-Founder & CEO of Rivalry, joins Cheddar News to break down how the metaverse plays into Internet culture, how augmenting human experiences impacts businesses, and how 5G technology plays into making it all possible.
Carlo and Baker discuss the election results across the country, including a Republican comeback in Virginia -- and possibly NJ -- plus the CDC gives the go-ahead for child vaccinations, Atlanta wins the World Series and more.
Vacasa is the largest full-service vacation rental property management company in the United States. Today, it announced the launch of a new homeowner app to help users monitor how the company is managing their vacation rental homes. It comes as consumer confidence in travel is on the rise ahead of the holiday season. Vacasa CEO Matt Roberts joined Cheddar News' Closing Bell to discuss.
