The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Carlo and Baker discuss the fallout from Tuesday's election and the flashing warning sign for Dems ahead of the midterms. Also, a big 2A case at the Supreme Court, Aaron Rodgers has Covid and is in big trouble, and a first for the MCU.
The EV market has risen up quickly and the country that leads the way is China. The country has seen company's like Xpeng emerge with their technological innovations as it tries to produce flying cars by 2024. Cheddar News was joined by Alexa St. John, Transportation Reporter at Insider to discuss all things EV market in China and if the United States can catch up.
A new report from the non-profit Center for Countering Digital Hate found that climate change misinformation on Facebook comes from just 10 accounts, including Breitbart News, Russia Today, and Media Research Center.
Avis stock surged more than 200 percent on October 2 after the company reported better-than-expected earnings. The move comes as Avis also looks to get involved in the EV industry and Elon Musk clouded the issue over Tesla's contract with Hertz. Joel Hawthorne, head trader and CEO of the Morning Snapshot, gave Cheddar his insight into what's happening for the rental car company on Wall Street.
