The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Capitalizing on the NFT hype while riding the rush to all things '90s, tarantino announced earlier this month a planned sale of NFTs based off his hand-written, original script of 'Pulp Fiction.' Days after the announcement, the studio that produced the iconic film, Miramax, filed suit against Tarentino. Kal Raustiala, Professor of comparative and international law at UCA joins Cheddar News.
Sam Burd, president of Dell Technologies Client Solutions Group, joined Cheddar to talk about the firm's Q3 earnings beat and what consumers can expect from the tech company in the future. He noted a return to offices alongside the overall change to how people work as sources for the earnings beat. Burd also discussed how the company has been able to navigate the ongoing global semiconductor chip shortage.
Sarav Arunachalam, air pollution scientist at the University of North Carolina at Chapel Hill, joins Cheddar Climate, where he discusses what he needs to happen when it comes to EV production on a global level to help reduce the effects of climate change.
In recent years, extreme weather events like flooding and wildfires have become more frequent, and more severe - and scientists say global warming is to blame. Climate crises could leave people in need of help, and that's where Global Rescue steps in. The crisis response firm employs former Navy Seals and Army Rangers to rescue travelers from climate-related emergencies. Global Rescue CEO Dan Richards joins Cheddar Climate to discuss.
Cloud-based AI-powered writing assistant Grammarly recently raised $200 million in a funding round that values the company at $13 billion. The funding will be used to help Grammarly achieve its goal of becoming more ubiquitous, as the company says it wants to be the go-to writing assistant for wherever people type. Grammarly also says it aims to solve what it calls one of the most critical problems facing people and businesses today -- ineffective communication. Grammarly global head of product Rahul Roy-Chowdhury joins Cheddar News' Closing Bell to discuss.
