The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Square is changing its name to Block. It comes as the company expands beyond its original credit card reader business and into blockchain and crypto technology.
The name change will go into effect on December 10th, and the company says the name change, "creates room for further growth." Jim Anderson, CEO, SocialFlow joined Cheddar Movers to discuss.
Stock markets around the world continue to be impacted by fears of the new Omicron COVID-19 variant. President Biden today reiterated his stance that the new strain is cause for concern, but not cause for panic. Wells Fargo Investment Institute Global Equity Strategist Scott Wren joined Cheddar News' Closing Bell to discuss.
Not only has the Shiba Inu cryptocurrency become the 13th most valuable cryptocurrency by market cap with a worth of over $23 billion, but it has made one duo, known as the Shiba Brothers, millionaires. The brothers, Tommy and James, and Oskar Kowalski, Founder of The Global Incubator, join Cheddar News' Closing Bell, where they discuss their collaboration on Legends of Bezogia.
As the Leonardo DiCaprio-backed, pure-play electric vehicle company Polestar plans to close a SPAC IPO with Gores Guggenheim, CEO Thomas Ingenlath talked to Cheddar about how the company positioned itself to be able to go public. With competition tightening in the electric vehicle sector, Ingenlath noted what differentiates his cars from the competitors. "Scandinavian cool design and of course the road to zero emissions is something that we take very, very seriously," he said.
Bitcoin is slowly coming back to life after plunging recently, but everyone's favorite cryptocurrency needs to chart a 77% rally in the next four weeks to reach the widely forecast year-end value of $100,000. Bitcoin was trading more than 0.8% percent lower on Thursday morning, Ethereum was also declining. David Nage, portfolio manager at Arca, joins Cheddar News to talk discuss the market.
Jack Dorsey is stepping down as CEO of Twitter. In a statement, he says he is leaving because the company is ready to move on from its founders. Twitter's chief technology office Parag Agrawal will take over as CEO. Ian Sherr, editor at large at CNET, joins Cheddar News to talk about the announcement.
Visitors in Santa Monica are now getting a whole new look into the new metaverse world. Starting on December 1st, the Downtown Santa Monica District Is Getting Fully Immersed in AR and VR. It's All in Partnership with 'Flick Play' which is the first-ever 'Play to Earn' Metaverse App that Basically Takes the Gamification of 'Pokemon Go' and combines It with more social aspects of an App like Tiktok. Founder of the FlickPlay App Pierina Merino, joined Cheddar to discuss more.
On a platform as massive as TikTok, there are bound to be some negative implications. While we know that social media sites can have harmful health effects for teens and adolescents, the research on TikTok's health effects is slim to none. Skye Barbic, assistant professor at the University of British Columbia joins Cheddar News.
