The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Boxed, an e-commerce grocery platform that sells bulk consumables to businesses and household customers, began trading under the ticket symbol "BOXD" after completing a transaction with SPAC Seven Oaks Acquisition. Chieh Huang, co-founder and CEO of Boxed joins Cheddar News to talk about the company's growth.
Michael Cohen, Donald Trump's former personal lawyer, has been busy since completing his prison sentence in November. He's getting into the NFT space, selling his federal prison badge and the original manuscript of his book "Disloyal" as NFTs. Cohen joined Cheddar to discuss his latest venture and why he thinks there is still much to be revealed about his case.
VMG Consumer Acquisition Corp, a blank check company targeting consumer and retail companies, has officially hit Wall Street. The company listed its $200 million IPO on the NASDAQ, trading under the ticker symbol 'VMGAU.' Aarti Kapoor, CEO of VMG Consumer Acquisition Corp, joined Cheddar Movers to discuss.
Goldman Sachs is getting into the holiday giving spirit with its sixth annual Analyst Impact Fund competition. The Shark-Tank style contest gives Junior Analysts the chance to pitch a charity of their choice to senior leadership, with the winner being granted $250,000 to donate to their chosen non-profit. The team representing Lime Connect, the world's largest network of people with disabilities, has taken home this year's top prize. For more on this, Jim Esposito, Goldman Sachs Co-Head of the Investment Banking Division, and Julian Sanchez, one of this year's winners, joined Cheddar Movers.
Sprinklr CEO Ragy Thomas joined Wake Up With Cheddar's Baker Machado to discuss the customer experience company's latest earnings report and forecasts for future growth.
Carlo and Baker wrap up the week talking about the Biden economic boom that no one seems to notice, a verdict in the Jussie Smollett case, the first Starbucks union in America and the pleasures of the "dude nod."
