The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
As 2021 is approaching its end, the meme stock mania that surrounded companies like Gamestop and AMC this year doesn't seem to be going anywhere. Stocks for both companies plunged to their lowest levels in months on Monday, but on Tuesday, traders seemed to come to the rescue, as the stocks for both companies saw rebounds. Great Hill Capital Chariman Thomas Hayes joins Cheddar News' Closing Bell to discuss.
Upward Farms is an indoor vertical farming company on a mission to heal our broken food system and reconnect consumers with organic locally-grown food. The Brooklyn-based company uses its controlled environment farms to grow organic leafy greens, which are sold at whole foods markets in New York City. Upward Farms co-founder and CEO Jason Green joined Cheddar Climate to discuss.
One of the biggest hurdles when it comes to widespread electric vehicle adoption is consumer hesitation about their ability to keep their EV charged if they take a longer trip outside of their locality. Now, electric companies nationwide are teaming up as part of a coalition to build out a network of EV charging stations spanning major U.S. travel corridors. Kellen Schefter, director of electric transportation at the Edison Electric Institute, joins Cheddar Climate to discuss the coalition's plans, how drivers can compare fueling up with gas to recharging an EV on a long trip, how the charging network will be funded, and more.
The NBA's Golden State Warriors announced a partnership with crypto exchange FTX. It will become the official crypto trading platform for the franchise as well as home to a number of NFTs it plans to drop. Brandon Schneider, president and chief operating officer of the team, joined Cheddar's Kristen Scholer to provide some background on the deal and talked about how digital assets are transforming the world of sports. "We as a society, not just in sports, are kind of at the beginning of the beginning with crypto and NFTs specifically, so we're really excited to partner with FTX to see where we can take this together," he said.
As more states begin to legalize recreational marijuana, there's a growing interest in legalizing cannabis cultivation. As the rise in cannabis farms expands across the U.S., more research is being done to examine its impact on the planet. Michael Katz, executive director at Mendocino Cannabis Alliance, joins Cheddar News to talk about the carbon footprint of cannabis farms.
With the new year right around the corner, people are starting to set lofty goals for 2022. However, research shows that very few people actually attain their new year's goals, and with the uncertainty surrounding the pandemic, it may be even tougher this year. Sandee Sgarlata, expert happiness coach and author of 'Happiness Solved,' joined Cheddar News to offer tips on how to actually help your 2022 resolutions stick.
Disney is warning YouTube TV subscribers that networks under its umbrella, like ABC and ESPN, could be removed from the platform this week if the two companies cannot find a solution to their fight over carriage fees.
Apple is on the verge of becoming the world's first-ever $3 trillion company as shares of the iPhone maker are inching closer to $182.86. Joel Hawthorne, head trader and CEO of The Morning Snapshot, joined Cheddar to discuss Apple's success and how the tech giant will continue to innovate. "One thing that we have to keep in mind is this stock somewhat moves like its own ETF," he said, describing the company as almost a "safe bet" for long-term investors.
