The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Bitcoin is still struggling to hold $47,000 and is well off from the near $68,000 high it saw in November. As the Federal Open Market Committee wraps up its two-day monetary policy meeting, some crypto investors are worried as they wait for news on policy. Shiv Madan, CEO of Moonwalk joins Cheddar News to discuss what's in store for the industry.
After becoming the must-have app in 2020, TikTok continues to be a dominant force in the music industry. According to TikTok's 2021 music report, 430 songs exceeded 1 billion video views on the platform this year, three times as many songs as last year. TikTok's music editorial lead, William Gruger, joined Cheddar News to discuss.
Over the past decade, the resale market has completely transformed, allowing people to utilize platforms such as Etsy, Poshmark, eBay, and more to create a lucrative business from the comfort of their homes. However, as the space of secondhand sellers and thrifters gets more and more crowded, small businesses are facing bigger obstacles to not only thrive in the market but also survive. Yvette Liebesman, a law professor at Saint Louis, joins Cheddar News to discuss.
A new report from CNBC says Instagram recently reached a new milestone -- 2 billion monthly active users. It comes amid a year of controversy for the photo-sharing app and its parent company, Meta. SocialFlow CEO Jim Anderson joins Cheddar News' Closing Bell to discuss.
MotorTrend named the Rivian R1T as the 2022 truck of the year - a prestigious title given by the publication as a way for automakers to tout third-party validation. Rivian beat out traditional, legacy truck favorites like Ford and General Motors.
MotorTrend said the company earned high marks for safety, efficiency, value, advanced design, engineering excellence, and performance of intended function. MotorTend head of editorial Ed Loh joins Cheddar News' Closing Bell to discuss.
There is a new way for investors to bet on cannabis - the AdvisorShares Poseidon Dynamic Cannabis ETF targets about 20 of the biggest names in U.S. cannabis. It comes at a time when it's still difficult for investors to access the space. Cheddar News cannabis reporter Chloe Aiello spoke with co-founder and managing director for Poseidon Investment Management, Emily Paxhia.
