The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
CES, the largest tech convention in the world, kicks off this Wednesday ending on Friday, one day earlier than originally planned. The annual event features more than 2,000 exhibitors showing off their latest tech products in Las Vegas. Richard Lawler, Senior News Editor, The Verge joined Wake Up with Cheddar to preview the large event.
Amazon employees and activists staged a worldwide strike today--calling on the tech giant to raise wages, pay more taxes and reduce its carbon footprint. The 'Make Amazon Pay' protests took place at factories, warehouses, data centers and corporate offices all around the world. Ian Sherr, Editor at Large, The Verge, joined Wake Up with Cheddar to discuss.
Tesla posted solid delivery numbers over the last year, with deliveries surpassing over 930,000, an 87 percent jump from the same period in 2020. Anthony Sassine, CFA, Senior Investment Strategies, KraneShares joined Wake Up with Cheddar to discuss the top EV stocks as well as how Tesla will stay relevant in the crowded space.
Apple became the first publicly traded U.S. company to hit the $3 trillion valuation mark after its stock price jumped to $182.86 in morning trading before slipping back just under the mark. The tech giant has tripled its worth since 2018.
There is a new player in the mobile app stock trading space.
Zingeroo recently announced a funding round of $8.5 million. The company says it aims to bring 'friendly competition' to stock trading, by literally breaking trading down into daily and weekly competitions between friends. Zingeroo also says it hopes its new approach can make trading more accessible, educational, and social than ever before. Zingeroo co-founder and CEO Zoe Barry joins Cheddar News' Closing Bell for more.
