The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Harry Yeh, Managing Director at Quantum Fintech Group, joins Cheddar News' Closing Bell, where he explains why his firm has a target estimate of $400,000 for Bitcoin this year.
California's new composting law will affect what residents do in their kitchens. As of this week, Californians will have to recycle excess food in an effort to reduce emissions caused by food waste. Cities and counties will turn recycled food into compost or use it as a renewable energy source. California's new law is the largest mandatory residential food waste recycling program in the country. Rachel Wagoner, Director of the California Department of Resources, Recycling and Recovery called the law 'the biggest change to trash' since recycling started in the 1980s. She joined Cheddar Climate to discuss.
Like the big changeover to e-commerce for retail, the COVID-19 pandemic has moved car buying trends to the digital showroom. Karl Brauer, an executive analyst at iSeeCars.com, joined Cheddar to talk about the "mindset shift" in consumers and businesses to order-based systems in the United States (something more common in other countries). While more than 60 percent of consumers still prefer to visit dealerships in-person, Brauer noted that consumers are better off ordering a car to spec, which would also help improve supply constraints. "It's really bad right now to be building cars and not really knowing who's going to buy them or when they're going to sell," he said. Manufacturing a car to order would maximize the efficiency of obtaining materials through the supply chain rather than "shotgunning it" at dealerships.
Mark MacDougall, attorney and former prosecutor with the criminal division of the Department of Justice, joined Cheddar to discuss the fraud conviction of Theranos founder Elizabeth Holmes. MacDougall addressed Holmes' stance that what she did was no different than any other Silicon Valley startup's approach to business and how this will shake out for the industry going forward. "I can't imagine it doesn't have some salutary effect on entrepreneurs and people involved in new ventures going forward," he said. Holmes was found guilty on 4 of 11 counts, with each carrying a maximum of 20 years in prison, but MacDougall explained that the lengthy prison sentences were unlikely.
Sports betting is going mainstream in the United States. Dozens of states have legalized it, California is set to do the same this year. Arizona, which legalized sports betting in September, set new national records for gambling in its first months. Daniel Graetzer, CEO of Maximbet, joins Cheddar News to discuss what's next for the booming industry.
A new report from ProPublica and the Washington Post found that Facebook Groups played a major role in the spread of misinformation linked to the January 6 insurrection with more than 650,000 posts claiming that Joe Biden's election victory was illegitimate.
On this episode of Cheddar Reveals, Dr. Anita Gupta, Adjunct assistant professor of anesthesiology and critical care medicine at the Johns Hopkins University School of Medicine, shares her forecast for the healthcare industry in 2022; Waseem Asghar, Ph.D., Associate Professor, Department of Computer & Electrical Engineering and Computer Science, Florida Atlantic University, breaks down the latest progress, trends, and innovations in wearable health tech; Cheddar gets a look at Curiosity Stream's 'Hacking our Biome.'
Waseem Asghar, Ph.D., Associate Professor, Department of Computer & Electrical Engineering and Computer Science, Florida Atlantic University, joins Cheddar Reveals to break down the latest progress, trends, and innovations in wearable health tech.
Ford is accelerating production of its highly anticipated electric F-150 Lightning with an expectation to pump out 150,000 vehicles annually to meet surging demand. Kumar Galhotra, Ford president of the Americas and international markets group, joined Cheddar to detail the plan to get more customers behind the wheel and to become the top of the competition in the electric vehicle space. "Within the next 24 months, we will have capacity, globally, to deliver 600,000 battery-electric vehicles per year," he said.
