The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Renewable energy company Heliogen has gone public via a SPAC merger with blank check company Athena Technology Acquisition Corp. on the NYSE. Joining Cheddar, founder and CEO Bill Gross went into why he felt the end of 2021 was the best time to get into the public markets. "If you think of the Industrial Revolution and the digital revolution, this renewable revolution is probably going to be as big or larger than that," he said. "So we're going to use this capital to scale our business, to meet more customer demand, to do more projects in parallel, and to scale our research and development to continue to drive down the price to be competitive with fossil fuels."
Carl "The Moon" Runefelt, a Bitcoin investment expert, recently made a hefty purchase of a $2 million Bugatti sports car at a Dubai dealership. The Swedish crypto evangelist joined Cheddar to talk about how he made the big acquisition of a luxury item he had long had his eye on and why he chose the dealership, The Car Vault, to make the unprecedented transaction. "They accepted crypto directly, and that was important to me," he said. "I am not going to go to any car dealership that don't accept crypto, and that's kind of a principle I have today."
2021 proved that crypto currency is here to stay. This year saw more and more adoptions of crypto, from top athletes looking to be paid in bitcoin, to Elon Musk even experimenting with bitcoin and dogecoin payments for a bit over at Tesla. And it wasn't all bitcoin either - other cryptos like Cardano and Solana saw some action in 2021 as well. Patrick McConlogue, CEO of Overline and former Citadel Investment Group Engineer explains why 2021 was such a good year for crypto, and what to expect in 2022.
2021 saw markets continue to be impacted by the onslaught of the coronavirus pandemic -most recently in the form of the Omicron variant- in addition to the global supply chain shortage, and increased inflation. But it wasn't all bad news, as crypto soared throughout the year, and meme stocks continued to have a moment. With the year coming to a close, investors are keeping an eye out to see if they should expect more of the same in the new year. Chris Vecchio, Senior Analyst, at DailyFX tells us what market trends to be on the watch for in 2022.
