The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Fresh off of a $42 million Series B Fundraise, co-founder and CEO of Chapter, Cobi Blumenfeld-Gantz, joined Cheddar to discuss the company's business model and how it will use the capital going forward. He explained that Chapter is a Medicare advisor that searches savings on medical options in order to help users find the right plan for them. "We want to make sure we can help all of our existing members and as many new Americans find the right Medicare coverage, so we're hiring aggressively for the best talent we can," Blumenfeld-Gantz said.
Apple's iMessage has come under fire after a Google executive accused the fellow tech giant of bullying — Android Users. Hiroshi Lockheimer, Google SVP of Android, said that Apple's lack of RCS adoption is holding the industry back while the company uses peer pressure to bolster iMessage.
Fresh off of receiving an innovation award at ShowStoppers @ CES 2022, Iasha King, co-founder of SOLO Secure joined Cheddar to explain how its platforms, the GoSOLO app and the SOLO Backpackpacker device, helps improve personal safety for users. "People just don't know what's going on around them, so it's very important that you're using smart technology to provide them with what's going on," she said. "For example, if there has been an increase in robberies in a neighborhood, that's something that our technology would inform a user."
Ellen Fitzsimmons-Craft, assistant professor of psychiatry at Washington University School of Medicine, joins Cheddar News to discuss how chatbots can help prevent eating disorders and the research that uncovered these findings.
