The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Although the auto industry is faced with chip shortages and supply chain woes, Tesla was still expected to report record earnings, and Elon Musk did not disappoint. Jon Rettinger, President of JFL Network, joins Cheddar News to discuss the company, the electric vehicle competition, and growth for the auto industry.
Rita Brooks, Co-Founder of Palmly, joins ChedHER to discuss how she's creating a social networking app for Christians, and her experience being a female founder in the tech industry.
A year after the r/WallStreetBets community on Reddit drove GameStop and other meme stocks to unprecedented heights, the subreddit seems to be losing its luster among retail investors. Caitlin McCabe, markets and retail trading reporter from The Wall Street Journal, joined Cheddar to talk about the waning popularity of the group “Users are going on to find the next GameStop, and instead, they're seeing many of the new users who have joined the subreddit still talking about GameStop and AMC," McCabe noted. "And, they've become frustrated as they're ready to move on from those original meme stocks."
Tech titan Microsoft reported its second fiscal quarter of 2022 earnings on Tuesday, its first earnings report since announcing its plans to acquire gaming company Activision Blizzard in a multibillion dollar deal. Steve Larsen, co-founder of PlannerDAO, explains the role that cloud services played for Microsoft in the quarter and what the future may hold for Microsoft in the midst of the new acquisition.
Microsoft is expected to report financial results for its second fiscal quarter of 2022. It comes after the company beat on its top and bottom line in its previous four quarters. John Freeman of CFRA Research explains what investors will be keeping an eye out for as Microsoft continues to expand its domain.
