The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Alia Kemet, vice president of creative and digital at McCormick, joins Cheddar News to discuss Frank's RedHot releasing an edible NFT ahead of the Super Bowl.
A new analysis shows that sales in the metaverse real estate land topped $500 million in 2021. The recent surge in sales came as a result of Facebook's decision to rebrand itself as Meta in hopes to focus more on the metaverse. According to investors and analytic firms, those numbers could jump even higher and reach a billion bucks by 2025. Ceo of Republic Realm, Janine Yorio, joined Cheddar to discuss more.
In January alone, the gaming sector has seen three major acquisitions. Yesterday, Sony added to the flurry of M&A activity in the gaming space, snatching up game developer 'Bungie' for $3.6 billion dollars. Renee Gittins, executive director at the International Gaming Developers Association, joins Cheddar News to discuss.
Google’s philanthropy arm, Google.org, recently announced a $10 million grant for the AARP Foundation to aid in teaching digital skills to low income older workers. As the implementation of hybrid work expands, a greater emphasis is being placed on helping workers 50 years old and up — especially among women and people of color — to be digitally literate in order to keep the workplace generationally diverse. Lisa Marsh Ryerson, president of the AARP Foundation, joined Cheddar News to talk about the curriculum of the partnership. "Those of us who are 50 and older are not digital natives, so we do have a learning curve that we have to address," she noted.
AT&T announced earlier today it is spinning off its media properties in WarnerMedia in a merger with Discovery in a $43 billion deal.Scott Rostan, founder and CEO at Training The Street, joined Cheddar to talk about what the unwinding of the telecom giant's Time Warner media properties means for investors. "I think the investor sentiment is they're digesting the new information, and they're looking into the dividend, especially the reduction of the dividend," said Rostan, noting the transaction allows AT&T to focus on its core telecommunications business.
