The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
2025’s top Black Friday tech deals from smart speakers to wearables. Tom’s Guide editor Kate Kozuch shares expert picks and tips for smart holiday shopping.
Phoebe Gates and Sophia Kianni introduce Phia, a fashion tech startup that helps users find price comparisons and discover alternative options for apparel
Brain.fm merges music and neuroscience to enhance focus, creativity, and mental health—Dr. Kevin Woods reveals how sound is transforming cognitive performance.
Ashley Fieglein Johnson, CFO & President at Planet, joins us to share the story behind the Owl launch—and how strategy, tech, and vision are fueling liftoff.
Jesse Pickard, CEO of The Mind Company, shares how Elevate and Balance are redefining mental fitness with science-backed tools for brainpower and wellness.
Tom’s Guide Editor-in-Chief Mark Spoonauer breaks down Apple & Amazon's latest product drops—what's hot, what's hype, and what really matters for users.
With satellites already in orbit, defense contractor L3Harris is standing by to accelerate Trump's executive order. We take an inside look at the technology
