The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Valentine's day is right around the corner and love is in the air....or right at your fingertips if you're on dating apps. Lox Club is the dating app that 'kind of hates dating apps.' If you're burnt out from awkward, cringe-worthy, and superficial dating app encounters, it might be time to join Lox Club. Austin Kevitch, CEO and co-founder of Lox Club, joins Cheddar News to discuss.
Elon Musk announced that he expects Starship to reach orbit in 2022. The SpaceX CEO delivered updates about the largest space vehicle to be constructed from its Texas facility. Jim Cantrell, CEO and co-founder at Phantom Space, joined Cheddar News to talk about the future of Starship. "I've always done wrong by betting against Elon," he said. "The one thing that I find very curious is it launches 100 metric tons into space, and last year, in the entire year, we launched 750. So, you know, with about seven launches, he could launch every satellite on Earth."
Sheri Bachstein, CEO of The Weather Company and GM of IBM Watson Advertising, joins ChedHER to discuss her successes in this role, and how she's helping women thrive in the c-suite.
Amid a string of recalls for their electric cars, Tesla is also facing a lawsuit over workplace discrimination. The electric automaker is being accused by California’s Department of Fair Employment and Housing of a pattern of racial discrimination against Black workers. Caleb Silver, Editor-in-Chief at Investopedia, joined Cheddar News to discuss the numerous technical and safety issues that led to the recalls and the allegations of systemic racist abuse at its Fremont plant. "Tesla disputes these claims, but still you can’t avoid the pattern," he said.
