The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Ellen Goodwin, Co-Founder and Chief Solutions Officer of Artifcts, joins ChedHER to discuss how she's creating a platform to preserve the history of your belongings, and her experience succeeding in male-dominated industries.
Google announced it will be updating its privacy restrictions that will limit tracking throughout apps on android devices. The update is similar to Apple's previous update, which ended up causing companies like Meta to lose billions of dollars on the market. Cheddar News was joined by David Trainer, CEO of New Constructs, to discuss the implications of the new privacy updates.
Global semiconductor sales topped $500 billion dollars for the first time in history in 2021. Demand for microchips has been at an all-time high amid a global shortage, but questions still remain about the future of semiconductor production. Cheddar News was joined by Tristan Gerra, Senior Research Analyst at Baird, to answer some of these questions and more.
Compass Inc. reported its Q4 earnings on Wednesday, noting a 31 percent surge in quarterly revenue year over year. The real estate brokerage platform allows agents to promote and market their properties online and saw a 90 percent agent retention rate as well. Compass CEO Robert Reffkin joined Cheddar News to discuss the company's earnings, what ongoing inflation means for the housing market and how they help agents directly. "Let me start by saying my mom is actually a real estate agent, has been the majority of my life. She's a real estate agent today at Compass, and so I built Compass with her in mind," Reffkin said. The goal for an agent is to grow their business and have a better quality of life, more income to support their family, more time to be with their family, and it's not just software. It's a platform of software and services."
