The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Breaking down the good, the bad, and the new in business on Monday, June 13, 2022, with JP Morgan's bullish Apple take, EV startup Electric Last Mile Solutions planning to declare bankruptcy, and Amazon getting ready to roll out its new drone delivery service in California.
Tech apprenticeship platform Multiverse became a unicorn with a $1.7 billion valuation, after raising $220 million in a Series D round. As companies across the country face challenges in hiring and retaining tech talent, Multiverse says it's trying to offer a solution with a new way to train and hire workers that can serve as an alternative to college and corporate training. Sophie Ruddock, VP and GM North America of Multiverse, joins Cheddar News' Closing Bell to discuss.
Bitcoin's price has fallen below $24,000, its lowest level since December 2020. Matt Hougan, CIO at Bitwise Asset Management, joined Cheddar News to discuss the future of crypto amid the latest high-profile point of concern, the halting of withdrawals at Celsius Network. "Last month we saw Luna collapse. This month we're seeing Celsius possibly collapsing," he said. "So this stress test is finding weaknesses in the crypto ecosystem and it will continue until we get to a strong foundation from which crypto can recover."
An analyst at JP Morgan is predicting massive future growth for Apple in its music and gaming divisions — to the tune of more than $8 billion in revenue by 2025. Cheddar News anchors Kristen Scholer and Hena Doba discuss the glowing forecast for the tech giant.
U.S. stocks closed Thursday at their lowest levels of the trading day, as investors continue to eye inflation ahead of the May CPI report out Friday. Art Hogan, Chief Market Strategist for National Holdings, joins Cheddar News' Closing Bell to discuss.
