Virgin Hyperloop, the company behind the long-gestating vacuum train concept, has released a concept video showing the most detailed presentation yet of what the high-speed transit system might actually look like. 

The two and a half minute video shows slick 3D renderings populated with photorealistic passengers of what the Hyperloop's stations and train cars might look like. 

"I think one of the things that was really paramount to me was to acknowledge that designing the first new mode of transportation in over a hundred years is a huge opportunity, but it's also a huge responsibility," Sara Luchian, director of passenger experience at Virgin Hyperloop, told Cheddar. 

She explained that the video was crafted to shift public perception away from the "cold, grey, grim, dystopian" imagery that Virgin Hyperloop has presented in the past and "embrace a much warmer, friendlier, more welcoming, and human-centric vision of transportation that is yet to come but just years away."

The concept video shows passengers boarding individual "tubes" featuring arrival times displayed digitally on the backs of seats, automatic phone-charging panels, and a bird's-eye view of elevated tracks spanning coastlines, mountain ranges, and urban centers. Notably, there's a shot of a highly-visible speedometer showing the tube reaching 670 miles per hour. 

As for when the Hyperloop will start shuttling actual passengers, Luchian said much depends on when it can secure regulatory approvals and partnerships, but the goal is the end of the decade. 

"One of my favorite things about this job is being able to tell people it's coming in years, not decades," she said. 

In the meantime, Virgin Hyperloop has announced the establishment of its Hyperloop Certification Center in West Virginia, where it plans to build a six-mile tube for testing and safety certification. The company is aiming for full regulatory approval within the next five years. 

Where the first completed systems will be built is still up in the air, but Luchian said there is interest all over the world. 

One factor that will inform the system's roll-out is making sure the Hyperloop is a "mass transportation" system, she added. "It's not meant to be a solution for, you know, petulant billionaires trying to go from one chalet to their mansion." 

As a result, Hyperloop will seek investment from both private and public sources, with an eye toward making the system affordable wherever it ends up being built. 

"More than anything, we need this to be first safe but of course affordable, and that accessibility is one of the most important things," Luchian said. 

Share:
More In Business
Fearless Fund Helps WOC-Led Businesses Bridge the Funding Gap
Black entrepreneurs lead the way in the creation of new businesses, but they often cannot get the necessary funding to get their business off the ground. The Fearless Fund is on a mission to change that, and help Black business owners get venture capital. The fund also offers a unique grant program meant to help entrepreneurs with growth, peer coaching, and more, including grants between $10,000 and $20,000. Arian Simone, Co-Founder and General Partner of Fearless Fund, joins Closing Bell to discuss the Fund's mission, how it helps Black entrepreneurs, and more.
Kellogg’s Beats on Q4 Earnings Despite Supply Issues, Work Stoppage
Multinational food company Kellogg’s reported an earnings beat amid supply chain issues and an extended labor strike. Kellogg’s Chairman and CEO c joined Cheddar News to discuss overcoming the obstacles and what's to come for the company. "The first half of the year is really going to be one about rebuilding inventory, and into the second quarter, starting to reestablish promotional activity for our customers and our consumers," Cahillane said. "And then the back half of the year, obviously, we're really much more back in business, and we expect to exit the year with our business in cereal being just as strong as it's ever been."
Miller Lite Opens First Branded Virtual Bar in Metaverse for 2022 Super Bowl
Miller Lite is opening the first branded bar in the metaverse, by way of Decentraland, as a way to advertise during the Super Bowl this year without buying an expensive TV commercial slot. Sofia Colucci, global vice president of Miller Family of Brands, joined Cheddar to talk about the new marketing concept. "We have a lot of great partnerships with NFL teams throughout the year but were shut out of advertising during the Super Bowl game, so this pushes us to think creatively and also think of what feels really relevant right now," Colucci said. "There's no question that there's a lot of excitement with the metaverse, and we wanted to participate but in a way that felt right for Miller Lite."
Dave Chappelle Pushes to Cancel Affordable Housing Development in Ohio Town
Plans to add affordable housing to a development in Yellow Springs, Ohio, were squashed after comedian Dave Chappelle and other community members spoke out against the project. Chappelle threatened to pull the plug on his local comedy club and restaurant projects if the development had been approved.
Spirit-Frontier Merger Signals Major Changes for Airline Industry
The airline industry is seeing a major consolidation as Frontier and Spirit Airlines have agreed to merge in a deal valued at $6.6 billion dollars. Frontier will control just over 51% of the company, and Spirit will control the other 48%, creating what would become the fifth-largest airline in the U.S. The deal was approved over the weekend, with Spirit CEO Ted Christie saying that the merger aims to create an aggressive, low-fare competitor focused on consumer-friendly pricing. John Grant, Senior Analyst at OAG explains the gravity of the merger, and the wider impact it could have on competition and the airline industry as a whole.
Cheeze Wants to Work With Photographers to Re-Imagine Visual Storytelling With NFT’s
Cheeze, Inc. is a media platform that hopes to help photographers to tell stories through the use of NFT’s. Simon Hudson, founder and CEO of Cheeze, Inc. joined Cheddar News to explain the process as well as teasing its "Women of Authenticity" display for Women’s History Month. "We've made it very simple and focused very hard on reducing all of the friction to bring their items to the blockchain." Hudson explained. He also addressed reports that cloud software giant Salesforce could be getting into the NFT marketplace.
Load More