*By Madison Alworth* Vinepair wants to be the premier source for all things booze, and since the website's founding in 2014, it has advised millennials on what and where to drink, as well as how to mix the latest concoctions. "Eater already existed for the food world. So we figured why not create Vinepair for the drinks world," said Adam Teeter, co-founder and CEO of Vinepair. "Millennials are looking for content that is informative and teaches them something," Teeter said in an interview Monday with Cheddar. Vinepair includes editorial articles and sponsored content and sells merchandise online. But in Teeter's view, all content is created equal, even the sponsored pieces. "We see some sponsored content perform as well, if not better, than some of our editorial content," he said. "It gets the same treatment, it goes to our homepage. It gets tested on social, just like all of our other content." He may have a point: according to [a recent study](https://www.forbes.com/sites/andrewarnold/2018/01/21/millennials-hate-ads-but-58-of-them-wouldnt-mind-if-its-from-their-favorite-digital-stars/#2b5e536259ca) by the McCarthy Group, a brand strategy firm, 84 percent of millennials don't like traditional marketingーand many don't trust it. The strategy may be working. Vinepair, with an audience of 24 million, says it's on track to generate $1.5 million in ad revenue this year. In Teeter's mind, it's all about the data. "We are hyper-focused on data. I think that's also why we've grown so quickly. In that regard, we're focused on making sure the sponsored content performs well too, but it's not getting a ton more exposure than any of our normal content would get." As for the ["drink of the summer"](https://www.newsday.com/business/how-the-aperol-spritz-became-summer-s-1-cocktail-1.20140467), Teeter thinks one liqueur in particular can claim victory. "You could say Campari has had a huge success with pushing the Aperol Spritz." For more on this story, [click here](https://cheddar.com/videos/vinepair-the-media-company-for-people-who-feel-drinking-is-culture).

Share:
More In Business
Starbucks’ Change Flushes Out a Debate Over Public Restroom Access
Starbucks’ decision to restrict its restrooms to paying customers has flushed out a wider problem: a patchwork of restroom use policies that varies by state and city. Starbucks announced last week a new code of conduct that says people need to make a purchase if they want to hang out or use the restroom. The coffee chain's policy change for bathroom privileges has left Americans confused and divided over who gets to go and when. The American Restroom Association, a public toilet advocacy group, was among the critics. Rules about restroom access in restaurants vary by state, city and county. The National Retail Federation says private businesses have a right to limit restroom use.
Trump Highlights Partnership Investing $500 Billion in AI
President Donald Trump is talking up a joint venture investing up to $500 billion for infrastructure tied to artificial intelligence by a new partnership formed by OpenAI, Oracle and SoftBank. The new entity, Stargate, will start building out data centers and the electricity generation needed for the further development of the fast-evolving AI in Texas, according to the White House. The initial investment is expected to be $100 billion and could reach five times that sum. While Trump has seized on similar announcements to show that his presidency is boosting the economy, there were already expectations of a massive buildout of data centers and electricity plants needed for the development of AI.
Load More