VF Hive on Cheddar - Graydon Carter Interview - 12/7/17
Carter describes the challenges he faced in the first two years at the magazine, and how he worked to align with the staff. He reveals the techniques he used to reinvent the magazine, despite the lack of any real plan out the outset. Carter also talks about the origins of Vanity's Fair's famous Oscar parties, as well as the magazine's iconic Hollywood issue. He describes how the parties grew over the years, and how they and the Hollywood issue became embedded in the culture.
Graydon Carter then describes his personal and working relationships with some of his biggest collaborators. He discusses working with Annie Leibovitz, Michael Hitchens, Michael Lewis, and Bryan Burrough. Carter also reveals how he decides on his cover subjects, and what key elements go into each decision. He talks about some of the most iconic covers over the years, and a couple he may regret, including the one featuring Paris Hilton.
Carter and Kelly also talk about Graydon's long relationship with Donald Trump. Carter describes his first impression of Trump, and how their relationship has gone south over the years.
While many are excited to watch the final two NFL teams square-off and see which one ultimately takes home the trophy, some, on the other hand, are there for another mian attraction -- the commercials. Companies during this year's game are looking towards the future From electric vehicles, to robots, and crypto-currency, several first-time advertisers are expected to join long-time advertisers like Pepsi, Budweiser and Doritos during the NFL's biggest game. Tom Morton, Global Chief Strategy Officer at R/GA, joined Cheddar News' Big Game Special to discuss.
Americans are expected to spend nearly $24 billion in 2022 for Valentine's Day, and many of those gifts will be in the form of chocolate. John Galloway, interim president of the Americas and CMO of Godiva, joined Cheddar's Opening Bell to discuss what chocolate trends the brand is seeing this year, plus the impact of inflation and supply chain issues on the industry.
New York City's famous subway system is currently facing scrutiny after several recent attacks on platforms. Now, local leaders in the Big Apple are calling on the MTA. To step in and take action.
New York City ride-hailing app drivers are about to get a pay raise. According to the city's Mayor Eric Adams, New York will increase its minimum driver pay rate for both Uber and Lyft drivers. This means both platforms would now be required to pay their drivers a minimum of $1.61 cents per mile and about 0.50 cents per minute. Ultimately, the move would give riders at least a 5.3% race. New York City Comptroller Brad Lander, joined Cheddar to discuss more.
Tensions in Ukraine continue to rise. According to NATO and U.S. officials, Russian troops are still being built up despite Moscow's claims of de-escalation. However, Ukraine does not believe the troops are enough to mount an invasion. The government in Kyiv has also reported several cyber attacks against its defense agencies and banks which is the largest attack in the country's history. Foreign Affairs Reporter based in Ukrain, Terrell Starr, joined Cheddar to discuss more
