*By Max Godnick*
The man behind Colin Kaepernick's controversial decision to kneel during the National Anthem understands why some might take offense to Nike's 30th anniversary "Just Do It" ad campaign. But former NFL player and Army Special Forces vet Nate Boyer sees the gesture as a compromise that gives weight to Kaepernick's views and still honors service members.
"We came to this idea of taking a knee alongside his teammates instead of sitting on the bench isolated," Boyer said Thursday in an interview on Cheddar. "He thought that was very powerful, and he would do that for the men and women who fought and died for what that flag represents."
Nike's decision to tap Kaepernick as the face of its campaign has sparked passionate reactions across the political spectrum. [LeBron James](https://twitter.com/KingJames/status/1037425215653982209) and [Serena Williams] (https://twitter.com/serenawilliams/status/1036769320196616198) led a chorus of supporters who praised the move, while critics threatened a boycott, trashing the athletic giant's apparel and posting the evidence on social media.
Boyer said he doesn't take issue with Kaepernick's inclusion in the campaign, but he understands why some veterans are offended by the tagline, "Believe in something. Even if it means sacrificing everything."
"That can be hurtful to some people who truly believe that their brothers and sisters in arms who they laid to rest paid that ultimate sacrifice," he said.
Boyer and Kaepernick first met in 2016 after the quarterback began protesting racial injustice by sitting during the National Anthem. The former Green Beret published an [open letter](http://www.nfl.com/news/story/0ap3000000693173/article/nate-boyer-writes-open-letter-to-colin-kaepernick) in response to the football star, and the two eventually met in-person.
When Kaepernick [knelt for the first time](https://www.si.com/nfl/2017/11/09/nate-boyer-colin-kaepernick-you-can-do-more), Boyer stood alongside him and continues to support his mission.
And the movement the two started is still deeply relevant. A [clip](https://nowthisnews.com/videos/politics/beto-orourke-on-nfl-players-kneeling-during-the-national-anthem) of Rep. Beto O'Rourke (D-TX) voicing his support of the protests went viral with over 50 million views across all social platforms. In it, the Senate candidate said he "can think of nothing more American" than taking a knee to protest police brutality.
Boyer doesn't have trouble coming up with an alternative.
"I think there's nothing more American than serving your country," he said. "But that's my opinion."
For full interview [click here](https://cheddar.com/videos/veteran-who-suggested-kaepernick-kneel-weighs-in-on-nike).
Millions of people around the world are getting ready for the Super Bowl on Sunday. And while the day is all fun and games, there's still a serious discussion happening about player safety. Now, two leading sports brands have teamed up to design new, state-of-the-art equipment using 3D printing. Joe DeSimone, co-founder and CEO of Carbon, stopped by Cheddar with more on how technology is making football more safe, head to toe.
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies. "I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
Draftkings CEO Jason Robins told Cheddar that New Jersey residents alone could wager as much as $100 million on the Super Bowl, the first time sports betting will be legal there for the big game.
Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or harvest your data, we’re trying to keep you safe,” brand creative director Wade Devers told Cheddar. “There aren’t really a lot of places you can reach the number of people you can reach like the Super Bowl.”
These are the headlines you Need 2 Know for Friday, Feb. 1, 2019.
On Super Bowl Sunday, the Hallmark Channel will be home to the sixth annual Kitten Bowl, the annual matchup of cat-letes held to benefit the North Shore Animal League. Beth Stern, host of the Kitten Bowl and spokesperson for North Shore (and wife to Howard), brought a pair of 12-week Siamese kittens to Cheddar Thursday to help promote a new event this year: the first-ever Cat Bowl.
These are the headlines you Need 2 Know for Wednesday, Jan. 30, 2019.
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use the 100 million-plus members of the expected television audience to launch new products and elevate brands in their respective portfolios. Frito-Lay CMO Jen Saenz spoke to Cheddar Tuesday alongside Greg Lyons, the CMO for Pepsi, which is known for its Super Bowl ads and social media engagement tied to the Big Game.
Apple is planning a subscription service that would function like Netflix for games, according to people familiar with the matter. The iPhone maker has also discussed partnering with developers as a publisher, which could signal ambitions to assume distribution and marketing costs for games.
These are the headlines you Need 2 Know for Tuesday, Jan. 29, 2019.
