Venmo Rival Zelle Enlists "Hamilton" Star for Ad Campaign

Venmo rival Zelle shakes traditional advertising up by enlisting Hamilton star Daveed Diggs for its latest ad campaign. They've teamed up with the actor to launch the TV commercials on the biggest stages, including the NFL playoffs. Daveed Diggs joined us on Cheddar to share why he thought the payments company chose him as an ambassador for the brand. Diggs said his project with Zelle was a rare opportunity for an artists because the company gave him so much creative control over the advertisement. While the process was collaborative, he explains that he had a lot of say in the writing of the lyrics for the raps used in the ads. The Hamilton star expresses that he thinks Zelle is intentionally trying to make sure people know the app is for everyone. We also discussed the next big projects in Diggs' pipeline. He said he has a film that he has been writing for the last decade going to the Sundance Film Festival. When asked whether he'd return to broadway, Diggs said he would like to continue performing in theater, but broadway is not particularly important to him.

More In Business

Buy Now, Pay Later Must Act Like A Credit Card Company

The Consumer Financial Protection Bureau says that buy now, pay later lenders are basically credit card providers and must provide the same protections.

Here’s Why You Might Want a Second Passport

You don’t have to be a millionaire to take advantage of a second passport.

Millennials, Rejoice! Mortgage Rates Drop Again

If interest rate cuts materialize later in the year, rates heading towards 5% could start to unstick the stubborn housing market, this analyst says.

CT AG on Ticketmaster & Live Nation: ‘Everybody Knows Its a Monopoly’

The DOJ is suing Ticketmaster and Live Nation, and Connecticut AG William Tong joined the suit in hopes to 'open up competition.’

Big Business This Week: Russia Runs Out of Gas and ScarJo Takes on AI

Plus, the Department of Justice takes on the goliath that is Ticketmaster. Are Swifties to thank?

PepsiCo Partners With Children Of Fallen Patriots Foundation

PepsiCo's "Rolling Remembrance" American Flag Relay Puts Veteran Drivers at the Wheel to Raise Funds and Awareness for Children of Fallen Patriots Foundation

Insurance Rates Are Rising – This CEO Says That’s a Good Thing

Fresh off the company’s IPO at the New York Stock Exchange Bowhead Specialty CEO Stephen Sills discusses what’s next and why some insurance rates are rising.

The Best Fashions These Days Are — Surprise! —Sustainable as Well

Fast fashion may be becoming a thing of the past as consumers are increasingly turning toward more sustainable fashion choices — and brands listening.

Summer 2024: AAA Forecasts 44M Travelers, Solo Trips, AI, and Taylor Swift

AAA predicts a surge in summer 2024 travel, with 44 million travelers, surpassing pre-pandemic levels. Expect more solo trips, AI use, and Taylor Swift.

Impossible Wants Meat Eaters to Add Plant-Based Burgers to Their BBQ

As Americans prepare for a long weekend of grilling, Impossible Foods wants to put aside the culture wars, win over meat eaters – and IPO when it's 'ready.'

Load More