Sometimes the best way to fight fire is with fire. That's the idea between bug bounty programs using hackers to identify vulnerabilities in the cybersecurity systems of organizations. David Baker, Chief Security Officer at Bugcrowd, a bug bounty management company, explains how his company is exterminating cybersecurity threats.
Baker says the key to cybersecurity is transparency and adds that bug bounties are a way of fostering a relationship between hackers and companies. Uber's massive hack that impacted over 57 million people wasn't due to the absence of a bug bounty program because the ride-hailing company has a robust system in place, according to Baker. He says that from an ethical perspective, Uber's handling of the hack was bad and "they broke the law."
Bugcrowd is working to boost transparency in the cybersecurity space. To do so, it is launching a new tool, called Traffic Control, to give companies more insight and control of their bug bounty programs. The tool allows organizations to uncover additional return on investment from crowdsourced security testing with enhanced visibility into researcher activity, says Bugcrowd.
FIT:MATCH is looking to change the game when it comes to the way retailers size clothes. The company's augmented reality technology takes a look at body shape data rather than generalized, traditional sizing parameters to determine how a piece of apparel will fit wearers. Haniff Brown, CEO and founder, joined Cheddar to discuss the patented ar-powered apparel technology and partnering with pop superstar Rihanna’s Savage X Fenty lingerie line. "We launched in Vegas with Savage on January 22 and we've been having goosebumps at some of the testimonials, where customers are saying this is such an easier process versus going into a fitting room and having an associate have to touch and get handsy with a cold tape measure," Brown said.
TerraZero's chief experience officer Brandon Johnson and chief metaverse officer Ryan Kieffer joined Cheddar News to discuss the technology company making the first-ever Metaverse mortgage.
Alia Kemet, vice president of creative and digital at McCormick, joins Cheddar News to discuss Frank's RedHot releasing an edible NFT ahead of the Super Bowl.
A new analysis shows that sales in the metaverse real estate land topped $500 million in 2021. The recent surge in sales came as a result of Facebook's decision to rebrand itself as Meta in hopes to focus more on the metaverse. According to investors and analytic firms, those numbers could jump even higher and reach a billion bucks by 2025. Ceo of Republic Realm, Janine Yorio, joined Cheddar to discuss more.
In January alone, the gaming sector has seen three major acquisitions. Yesterday, Sony added to the flurry of M&A activity in the gaming space, snatching up game developer 'Bungie' for $3.6 billion dollars. Renee Gittins, executive director at the International Gaming Developers Association, joins Cheddar News to discuss.
