When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Job openings rose to 9.6 million in September while the private sector added 113,000 new jobs in October.
The Federal Reserve kept its key short-term interest rate unchanged Wednesday for a second straight time but left the door open to further rate hikes if inflation pressures should accelerate in the months ahead.
As the holiday season nears and with families making plans for Thanksgiving at the end of the month, concerns about high food prices linger. Dr. Michael Swanson, chief agricultural economist with Wells Fargo Agri-Food Institute, joined Cheddar News to provide tips on what to expect when shopping for those large family meals.
Can money really buy happiness? Grant Gallagher, associate vice president and head of financial well-being with Affinity Federal Credit Union, joined Cheddar News to explain which steps to take for financial security and safety.
SAG-AFTRA will meet again with the Alliance of Motion Picture and Television Producers to discuss putting an end to the ongoing strike.
Italian car maker Fiat is opening an apartment building in Fort Lee, New Jersey.
Actress Sarah Michelle Gellar has teamed up with Fidelity to set kids up for success.
LinkedIn is rolling out generative AI tools for premium members.
Closing arguments began in the trial of FTX co-founder Sam Bankman Fried.
AMD posted higher third-quarter earnings, CVS reported better-than-expected results and Kraft raised its full-year forecast.
