When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
A handful of retailers will report earnings this week, including Home Depot, Target, Walmart and Macy's, as gas prices peaked in September to the end of this latest quarter while borrowing costs remain at their highest levels in decades.
Long-haul carrier Emirates opened the Dubai Air Show with a $52 billion purchase of Boeing Co. aircraft.
Krispy Kreme is giving out a dozen free original glazed donuts to the first 500 customers who visit participating stores for World Kindness Day.
'The Marvels' made just $47 million at the box office for its opening weekend.
The largest South American airline altered its travel policy because Taylor Swift was supposed to perform in Argentina's capital on Friday but moved the date to Sunday because of inclement weather.
Google's parent company Alphabet says it has dissolved its stake in Robinhood.
Stocks fell slightly in Monday's opening session after credit rating for the U.S. was downgraded on Friday.
Workers at 24 Ford production facilities in Kentucky have voted against a tentative labor agreement.
Thousands took to the streets in San Francisco to protest the kickoff of the Asia Pacific Economic Cooperations Summit.
Big Business This Week is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
