The U.S. Department of Agriculture is proposing a new rule to narrow what products qualify for a "Product of USA” or “Made in the USA” label. Now only meat, poultry and egg products from animals "born, raised, slaughtered, and processed in the United States" will make the grade.
Right now, companies can put that label on meat from animals that were raised in a foreign country but slaughtered in the U.S., or meat that was butchered in a different country but repackaged here.
The agency said the change delivers on President Joe Biden's executive order to promote American products and producers, and another order from the administration calling for government action to increase competition in the meat and poultry supply chain.
“American consumers expect that when they buy a meat product at the grocery store, the claims they see on the label mean what they say,” said Agriculture Secretary Tom Vilsack in a press release. “These proposed changes are intended to provide consumers with accurate information to make informed purchasing decisions."
However, the label will continue to be voluntary, and producers still won't need approval by the USDA's Food Safety and Inspection Service (FSIS). Companies just need to keep supporting documentation on file for an inspector to verify at their discretion.
The 2026 FIFA World Cup is more than just a tournament. With over 6.5 million fans expected to attend, it's become one of the world's largest economic events.
Variety Senior TV Editor Brian Steinberg breaks down media mergers, streaming, cord-cutting, and the biggest trends reshaping the future of television.
As AI demand surges, LT350 is reimagining parking lots as data centers. Founder and CEO Jeff Thramann explains this innovative approach to AI infrastructure.
TIME Editorial Director Lucy Feldman breaks down the 2026 TIME100 Creators list, the evolution of the creator economy, and what's next for digital media.
Can blockbuster movies and streaming thrive together? Paul Dergarabedian breaks down The Odyssey's record box office, Netflix's earnings, and Hollywood's future