Unilever Threatens to Pull Ads From Google and Facebook

Brian O'Kelly, CEO and co-founder of AppNexus, discusses Unilever's threat to pull its ads from Google and Facebook. Advertisers are growing increasingly frustrated by seeing their ads show up next to fake news and hate speech. O'Kelly was in the room when an exec from Unilever made the threat, and O'Kelley says it was met with shock. O'Kelly believes no major brand would ever actually pull out of digital advertising. O'Kelly explains the problem Google and Facebook currently have is "of their own creation." He adds "if they wanted to fix this, they could."

More In Business

Almost a Decade After Overtaking Walmart in Market Value, Amazon Exceeds the Retail Giant in Q4 Reve

Arun Sundarum, SVP at CFRA discusses Q4 earnings, retail wars, and the potential impact of tariffs on major retail industry players.

With the Chiefs on the Verge of History, How Do They Compare to the Last Dynasty (Patriots)?

Jeff Benedict, author of 'The Dynasty,' weighs in on the Kansas City Chiefs being the next big dynasty, who he thinks will win Super Bowl LIX and more. Watch!

Disney: The Happiest Place on Earth, or The Most Profitable Place on Earth?

Jamie Lumley, Fundamental Analyst at Carbon Arc, breaks down Disney+ price hikes, earnings, and the current status of the 'streaming wars'.

US Importers Stockpile Italian Prosecco as a Hedge Against Tariffs

U.S. businesses are stockpiling Prosecco as a hedge against possible tariffs.

Big Business This Week: Scrapped: The Businesses Banking on Tariffs

Trump's tax plans mean good times for junkyards. Plus, Disney makes dollars, Google changes its tune, and Bitcoin takes a hit.

2025 Super Bowl Ads That Are Delivering Full-Contact Hits

Zoe Ruderman, Chief Content Officer at Adweek, breaks down her top 5 Super Bowl ads of 2025 and what to expect from this year's biggest advertisers.

Everybody at the Bar Getting Nerdy: Shaboozey Stars in New Ad for Nerds Gummy Clusters

Greg Guidotti, CMO at Ferrara Candy Company, discusses the viral success of Nerds Gummy Clusters and their new Super Bowl ad featuring Shaboozey.

This State is Hosting Super Bowl LIX and Meta's New $10B Data Center

Susan Bourgeois, Louisiana Economic Development Secretary, talks preparations for Super Bowl LIX, plus Meta’s $10B data center coming soon to North Louisiana.

The Ups and Downs of Crypto: Will the Volatility Stick?

Thomas Perfumo, global economist at Kraken, discusses the current crypto landscape and how digital assets may fare under the Trump administration.

Calling All Entrepreneurs! How One App May Help You Build the Perfect Franchise

Franzy CEO, Alex Smereczniak, joins Cheddar to discuss how the app gives you the tools and resources to find your perfect franchise. Watch!

Load More