Brian O'Kelly, CEO and co-founder of AppNexus, discusses Unilever's threat to pull its ads from Google and Facebook. Advertisers are growing increasingly frustrated by seeing their ads show up next to fake news and hate speech. O'Kelly was in the room when an exec from Unilever made the threat, and O'Kelley says it was met with shock. O'Kelly believes no major brand would ever actually pull out of digital advertising. O'Kelly explains the problem Google and Facebook currently have is "of their own creation." He adds "if they wanted to fix this, they could."

Share:
More In Business
Prince Harry Settles a Tabloid Phone Hacking Claim
Prince Harry has reached an out-of-court settlement with a tabloid newspaper publisher that invaded his privacy with phone hacking and other illegal snooping. Attorney David Sherborne said that Mirror Group Newspapers had agreed to pay Harry’ “substantial” costs and damages.
Hung Up for Good: FCC Bans AI-Generated Robocall Voices
The Federal Communications Commission knows (to loosely quote Drake) "when that [AI robocall] hotline bling, that can only mean one thing" — deception. The agency says bad actors have been using these voices to misinform voters.
Disney’s Entertainment Takeover
David Stryzewski, CEO of Sound Planning Group, breaks down Disney’s latest results, from adding Taylor Swift to building out ESPN, and why Bob Iger’s leadership is crucial.
Load More