*By Brandon Brathwaite*
After the "TMartin Counter-Strike: Global Offensive" skin scandal ー in which CSGO Lotto deceived users into thinking their odds were more favorable than they actually were ー the subject of gambling and esports became a point of serious tension for gamers.
For companies like Unikrn, which built its platform on the practice of esports betting, battling that stigma is a central, implicit part of the operation.
But according to CEO and co-founder Rahul Sood, the company is determined to make betting on esports a “safe, legal, and relegated” space.
Sood told Cheddar Sports: “I like to bet on sports and I like to bet on esports.”
“Up until now,” he added, “there hasn’t been a comprehensive legit space to bet.”
Fortunately, Sood has some pretty influential partners.
Unikrn has investments from celebrity names like Mark Cuban and Ashton Kutcher ー the company has raised $10 million in venture funding and an additional $25 million for an initial coin offering for its cryptocurrency, UnikoinGold. Through UnikoinGold or U.S. dollars, users can bet on esports events ー and even bet on themselves in games.
“For example, you can load up a game in ‘Fortnite’ and you can bet on yourself that you’ll be 1 of 100. We’ll put odds on your chances of being that one of 100,” Sood said.
As for the prospects of esports as a whole, Sood is optimistic about its future ー and he pointed to moments like Drake and Ninja’s Twitch stream as a positive indicator of its growth. He predicted that "the future of sports is really esports."
“When you start to look at these older sports they’re losing the younger demographic or their fans are getting older,” Sood said.
“More esports fans are being born. That’s just the reality of the situation.”
The NFL will spend up to $1 million funding up to five studies that will examine how to better help players ease their pain and find alternatives to opioids.
Simone Biles looks ready for the Tokyo Olympics. The 24-year-old easily captured her record seventh U.S. national title, beating runner-up Sunisa Lee by nearly five points.
After teasing the Yurchenko double-pike for the better part of a year and then unveiling it during training on Friday — a move that caught the attention of people like NBA star LeBron James — Simone Biles made it official in front of the women trying to join her on the Olympic team this summer.
Blockfolio CEO Sam Bankman-Fried talked to Cheddar about garnering an endorsement deal with the Jacksonville Jaguar's first pick in the NFL Draft, QB Trevor Lawrence.
Catherine Carlson, a senior vice president with the Eagles, discussed the NFL team's partnership with LifeBrand, a brand protection firm specializing in social media health checks.
Justin and Taylor Norris, co-founders and CEOs of LIT Method, talked about the investment from Jay-Z in their fitness company.
As COVID vaccination numbers have increased in the U.S., Cheddar's Michelle Castillo visited the home of the Boston Red Sox, Fenway Park, as it welcomed back fans earlier this month.
NYC officials are beginning to rethink the layout of city streets as biking ticks up in the city. Now, thousands of bike racks are being installed across the city. Cheddar's Chloe Aiello reports.
Along with other celebrities, Venus Williams is partnering with Delos' International WELL Building Institute in order to safely welcome back fans and attendees to live events.
Ezra Kucharz, chief business officer at DraftKings, talked to Cheddar about the online sportsbook's deal with the NFL and the future of legal sports gambling in the U.S.
