2017 was not an easy year for Under Armour, as the stock fell over 50%. Jim Mollica, Head of Global Consumer Engagement and Digital Marketing at Under Armour, discusses how the company is using technology to revitalize the brand.
Mollica shares the company's strategy to improve sales and get young people excited about the Under Armour brand. He says they are focusing on creating a performance-based product that has an element of style. Under Armour wants to elevate its story-telling and digital content with athletes and games, to help engage people around the brands.
To bring the integration of sports and technology to the next level, Under Armour will launch a new smart shoe at CES using a new cushion technology called HOVR. Mollica explains that the tech creates an energy web that reduces wear and tear and stress during workouts.
TikTok has rolled out updated rules and standards for content and its CEO warned against a possible U.S. ban on the video sharing app as he prepares to face Congress.
Brands are always looking for ways to scale and innovate. Cheddar News catches up with John Dubois, EY Consumer Data & Analytics Leader, at EY's Emerging Tech pop-up event at SXSW to find out how brands can stay ahead of emerging tech.
Blue check marks are coming to Instagram and Facebook. Meta CEO Mark Zuckerberg on Friday announced the expansion of a premium subscription service for $11.99 per month on the web and $14.99 on mobile. The service launched in Australia and New Zealand last month.
