2017 was not an easy year for Under Armour, as the stock fell over 50%. Jim Mollica, Head of Global Consumer Engagement and Digital Marketing at Under Armour, discusses how the company is using technology to revitalize the brand.
Mollica shares the company's strategy to improve sales and get young people excited about the Under Armour brand. He says they are focusing on creating a performance-based product that has an element of style. Under Armour wants to elevate its story-telling and digital content with athletes and games, to help engage people around the brands.
To bring the integration of sports and technology to the next level, Under Armour will launch a new smart shoe at CES using a new cushion technology called HOVR. Mollica explains that the tech creates an energy web that reduces wear and tear and stress during workouts.
Chipotle is investing $50 million into a venture capital fund to aid tech startups that focus on operations. Chief Technology Officer Curt Garner joined Cheddar News to talk about how the fast-casual chain is innovating its brand strategy with the fund. "We look for technologies that elevate the human experience, and that human experience can occur with our customers as they come into our restaurants and very importantly our employees as well," he said.
The telecom giant AT&T is looking to make online learning more fun for students by engaging them with content from its partners at Warner Bros. Discovery. Mylayna Albright, the assistant vice president of corporate social responsibility for AT&T, joined Cheddar to discuss how the company came about with the free digital e-learning program that it's calling The Achievery. "We knew that once students went home as a result of the pandemic, it was very difficult for them, and we knew from research, specifically through Morning Consult, that parents and teachers realized that probably 80 percent of students felt that they would be more engaged if they had a more entertaining approach," she said.
Sourceful is an all-in-one platform for sourcing sustainable materials. The startup recently raised $20 million in a Series A round led by Index Ventures. Through its platform, Sourceful helps businesses find and design more eco-friendly packaging and reduce the carbon footprint of their supply chains. Wing Chan, Co-Founder and CEO of Sourceful, joined Cheddar News' Closing Bell to discuss.
Britt Reichborn-Kjennerud, Section Manager for E-Mobility & Demonstrations for Electric Vehicles, Con Edison and
Joe Morreale, Section Manager of EV Demo Projects and Managed Charging & E-Mobility & Demonstrations, Con Edison, join Cheddar News' Ken Buffa from the New York Auto Show to discuss Con Edison's Clean Energy Commitment and the goal to power New York with 100% clean energy through initiatives like the 'SmartCharge' and 'PowerReady' Programs.
Arthur Madrid, CEO of The Sandbox, and Steven Kolb, CEO of CFDA, join Cheddar News to discuss their partnership focused around fashion in the metaverse.
Nike introduced the Vaporfly in the 2016 Olympics to Nike-sponsored athletes, three of whom took the top spots in marathon events. Since then, the shoe has been the weapon of choice of elite athletes like those competing in the 2022 Boston Marathon. Why? Because Nike designed the shoe to literally make you faster. To not wear the Vaporfly has become a disadvantage. So how exactly does this shoe increase speeds and should it even be allowed in competition?
William Antonelli, tech reporter at Insider, joins Cheddar News to discuss Apple store employees' union efforts at the Grand Central location in New York City.
Will Marshall, CEO, Planet, joins Cheddar Reveals to discuss Planet's influence and innovation from agriculture to sustainability using geospatial insights from their constellation of over 200 satellites.
