2017 was not an easy year for Under Armour, as the stock fell over 50%. Jim Mollica, Head of Global Consumer Engagement and Digital Marketing at Under Armour, discusses how the company is using technology to revitalize the brand.
Mollica shares the company's strategy to improve sales and get young people excited about the Under Armour brand. He says they are focusing on creating a performance-based product that has an element of style. Under Armour wants to elevate its story-telling and digital content with athletes and games, to help engage people around the brands.
To bring the integration of sports and technology to the next level, Under Armour will launch a new smart shoe at CES using a new cushion technology called HOVR. Mollica explains that the tech creates an energy web that reduces wear and tear and stress during workouts.
Join Cheddar News as we break down the top headlines for Thursday, May 26 including updates on the Texas school shooting, President Joe Biden's executive order on police reform, and a recount in the Pennsylvania GOP Senate primary.
Apple warned of a potential $8 billion future sales hit due to supply issues, but Dan Ives, the managing director of equity research at Wedbush Securities, noted that the record quarterly report the tech giant posted shows demand remains high for Apple products and services. Ives joined Cheddar to explain why investors should look past the warning. "In these types of markets where many are yelling fire in a crowded theater, you look at the demand trends because that continues to be the focus for Apple," he said "I think you combine that with the services. I view it as a defensive name. It's a Rock of Gibraltar stock in a Category 5 storm as well as also an offensive play as I believe we start to move out of some of these just brutal headwinds that we've been seeing in the market once the Fed rips the band-aid off."
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Airbnb will allow its employees to live and work almost anywhere around the world, fully embracing a remote work policy to attract staff and ensure flexibility.
