2017 was not an easy year for Under Armour, as the stock fell over 50%. Jim Mollica, Head of Global Consumer Engagement and Digital Marketing at Under Armour, discusses how the company is using technology to revitalize the brand.
Mollica shares the company's strategy to improve sales and get young people excited about the Under Armour brand. He says they are focusing on creating a performance-based product that has an element of style. Under Armour wants to elevate its story-telling and digital content with athletes and games, to help engage people around the brands.
To bring the integration of sports and technology to the next level, Under Armour will launch a new smart shoe at CES using a new cushion technology called HOVR. Mollica explains that the tech creates an energy web that reduces wear and tear and stress during workouts.
Sheryl Sandberg is stepping down as Chief Operating Officer of Facebook's parent company Meta. After 14 years at a company she helped transform from a little-known social media website into one of the most powerful tech giants in the world, Sandberg announced she's leaving to spend more time with her family and focus on her philanthropic work. Evan Nierman, CEO of Red Banyan Crisis PR and author of Crisis Averted, joined Cheddar to discuss Sandberg's legacy at Facebook, her impact on women in the workplace, and what we can expect to see from her in the future.
Scammers are cashing in on the crypto craze. According to a new report from the FTD, fraudsters have stolen more than $1 billion in crypto from 46,000 people since 2021. That's $1 out of every $4 reported lost to scammers paid in cryptocurrency, more than any other payment method. Chris Pierson, the founder and CEO of BlackCloak, gives tips on how to protect yourself from scammers.
U.S. stocks closed Friday's session near session to cap off the week in the red. The disappointing end to the day and week follows a lukewarm May jobs report from the Labor Department and comes as investors continue to eye future rate hikes from the Federal Reserve. Callie Cox, U.S. Investment Analyst for eToro, joins Cheddar News' Closing Bell to discuss.
Akbar Hamid, co-founder of People of Crypto Lab, joins Cheddar News to discuss how the company is bridging culture and crypto with new metaverse hub, 'Valley of Belonging.'
You probably have your summer music playlist ready to to go, but you're probably not aware how an in-store shopping soundtrack may impact your experience. Spotify Advertising took a look at how audio affects small business shopping. Rochelle Sanchirico, Global Director of Scaled Business and Marketing at Spotify Advertising, joins Cheddar News to discuss.
