2017 was not an easy year for Under Armour, as the stock fell over 50%. Jim Mollica, Head of Global Consumer Engagement and Digital Marketing at Under Armour, discusses how the company is using technology to revitalize the brand.
Mollica shares the company's strategy to improve sales and get young people excited about the Under Armour brand. He says they are focusing on creating a performance-based product that has an element of style. Under Armour wants to elevate its story-telling and digital content with athletes and games, to help engage people around the brands.
To bring the integration of sports and technology to the next level, Under Armour will launch a new smart shoe at CES using a new cushion technology called HOVR. Mollica explains that the tech creates an energy web that reduces wear and tear and stress during workouts.
After Facebook and its family of platforms were down for nearly eight hours on Monday, other social media platforms like Snapchat saw a surge in usage. The social media platform already popular with teens saw a 20 percent jump in activity during Facebook's global outage.
Google's users will now have extensive greener options. The updated services across platforms will allow users to look for eco-friendly routes in Google Maps, book flights with low carbon emissions, and reduce energy usage at home with Nest thermostats.
The recent California oil spill has wreaked havoc on the shores of Huntington Beach as wildlife habitats and potentially some people have been exposed to the 140,000+ gallons of oil in the ocean. Cheddar News was joined by Dr. Deborah Bronsan, President of Deborah Bronson & Associates to learn more about the environmental dangers and how the area can recover from this tragedy.
Shares for Netflix ($NFLZ) surged on survey data that showed people still saw the streaming platform as offering the best content compared to its competitors. A report by investment banking company Cowen Inc. reported the findings, rating it an outperform, and expects Netflix to garner 3.6 million new subscribers in Q3.
Banks are calling on Apple to lower fees for processing payments. The current model allows the tech giant to collect 0.15 percent on each transaction processed through Apple Pay.
