2017 was not an easy year for Under Armour, as the stock fell over 50%. Jim Mollica, Head of Global Consumer Engagement and Digital Marketing at Under Armour, discusses how the company is using technology to revitalize the brand.
Mollica shares the company's strategy to improve sales and get young people excited about the Under Armour brand. He says they are focusing on creating a performance-based product that has an element of style. Under Armour wants to elevate its story-telling and digital content with athletes and games, to help engage people around the brands.
To bring the integration of sports and technology to the next level, Under Armour will launch a new smart shoe at CES using a new cushion technology called HOVR. Mollica explains that the tech creates an energy web that reduces wear and tear and stress during workouts.
Tesla is rolling out its latest self-driving software beta testing program, offering access to a limited number of Tesla owners. The closed beta will cost an additional $10,000 up front or $199 per month for the opportunity to test the system.
DoorDash is getting into the advertising business and will list restaurant ads on the platform. Restaurants can compete for ad space through a bidding system, but DoorDash will only be paid if orders are placed at the advertised business.
Twitter has introduced a soft block feature to its platform. You can now remove a follower without them knowing, preventing them from seeing your tweets on their timeline. However, that former follower will still be able to see your tweets by clicking on your profile and can send direct messages.
