2017 was not an easy year for Under Armour, as the stock fell over 50%. Jim Mollica, Head of Global Consumer Engagement and Digital Marketing at Under Armour, discusses how the company is using technology to revitalize the brand.
Mollica shares the company's strategy to improve sales and get young people excited about the Under Armour brand. He says they are focusing on creating a performance-based product that has an element of style. Under Armour wants to elevate its story-telling and digital content with athletes and games, to help engage people around the brands.
To bring the integration of sports and technology to the next level, Under Armour will launch a new smart shoe at CES using a new cushion technology called HOVR. Mollica explains that the tech creates an energy web that reduces wear and tear and stress during workouts.
Online tickets marketplace Vivid Seats CEO Stan Chia joined Cheddar’s "Opening Bell" to discuss the decision behind launching an IPO via a SPAC merger with Horizon Acquisition Corporation. According to Chia, it was the best route for the company as it looked to partner with a proven track record to strategize for the future. He also noted that pent-up demand for live events is as high as it's been in five years due to the pandemic. Shares are listed on the Nasdaq under the symbol SEAT.
Apple is expected to unveil a redesigned MacBook Pro, Mac Mini and the long-awaited AirPods 3 at its "Unleashed" event. We are also anticipating more information on Apple's own chip, as the chip shortage continues to ravage the tech industry. John Biggs, a writer and editor, gives a preview of the event and what we can expect from the new and improved devices.
Toyota is pledging to invest $3.4 billion into developing hybrid car batteries in the United States through 2030. The Japanese carmaker plans to establish a U.S. factory by 2025 and expects to create 1,750 jobs.
