2017 was not an easy year for Under Armour, as the stock fell over 50%. Jim Mollica, Head of Global Consumer Engagement and Digital Marketing at Under Armour, discusses how the company is using technology to revitalize the brand.
Mollica shares the company's strategy to improve sales and get young people excited about the Under Armour brand. He says they are focusing on creating a performance-based product that has an element of style. Under Armour wants to elevate its story-telling and digital content with athletes and games, to help engage people around the brands.
To bring the integration of sports and technology to the next level, Under Armour will launch a new smart shoe at CES using a new cushion technology called HOVR. Mollica explains that the tech creates an energy web that reduces wear and tear and stress during workouts.
Middle school students from across the country battled it out for a chance at being crowned 'America's Top Scientist.' Each applicant had to submit a video to compete in the '3M Young Scientist Challenge' and describe a unique solution to an everyday problem for the chance to win $25,000. 10 finalists were chosen and after a two-day virtual competition, one walked away with the title. 14-year-old Sarah Park won the award, she joins Cheddar News to talk about her invention Spark Care+.
Netflix workers are staging a virtual walkout today following backlash surrounding Dave Chappelle's comedy special "The Closer" and comments aimed at the LGBTQ+ community.
The ProShares bitcoin futures ETF jumped nearly 5% on its first day of trading, and ultimately closed the day at nearly $42 dollars a share, a solid jump from its initial $40 dollar price. Rayne Steinberg, co-founder and CEO of Arca breaks down the success of day one and what lead to the bitcoin futures ETF having the second most successful ETF debut ever.
Google is gearing up to release a new round of its smartphones with the Pixel 6 and Pixel 6 Pro models. The phones will be powered by the tech giant's very custom chip called Tensor.
