2017 was not an easy year for Under Armour, as the stock fell over 50%. Jim Mollica, Head of Global Consumer Engagement and Digital Marketing at Under Armour, discusses how the company is using technology to revitalize the brand.
Mollica shares the company's strategy to improve sales and get young people excited about the Under Armour brand. He says they are focusing on creating a performance-based product that has an element of style. Under Armour wants to elevate its story-telling and digital content with athletes and games, to help engage people around the brands.
To bring the integration of sports and technology to the next level, Under Armour will launch a new smart shoe at CES using a new cushion technology called HOVR. Mollica explains that the tech creates an energy web that reduces wear and tear and stress during workouts.
Atomic-6 CEO Trevor Smith unveils ultralight rocket parts & “Space Armor” composites, backed by ISS legend Chris Hadfield, revolutionizing debris defense.
Blake Scholl, Founder & CEO of Boom Supersonic, shares how he launched the company to building the future of flight with test flights and major airline deals.
Mark Spoonauer, Global Editor-in-Chief at Tom's Guide, breaks down Samsung’s Galaxy Unpacked event, highlighting the latest hardware and AI-powered updates.
Elon Musk’s artificial intelligence company is taking down antisemitic comments and other “inappropriate posts” made by its Grok chatbot, including some praising Adolf Hitler.
