2017 was not an easy year for Under Armour, as the stock fell over 50%. Jim Mollica, Head of Global Consumer Engagement and Digital Marketing at Under Armour, discusses how the company is using technology to revitalize the brand. Mollica shares the company's strategy to improve sales and get young people excited about the Under Armour brand. He says they are focusing on creating a performance-based product that has an element of style. Under Armour wants to elevate its story-telling and digital content with athletes and games, to help engage people around the brands. To bring the integration of sports and technology to the next level, Under Armour will launch a new smart shoe at CES using a new cushion technology called HOVR. Mollica explains that the tech creates an energy web that reduces wear and tear and stress during workouts.

Share:
More In Technology
DoorDash to Acquire Food Delivery Company Wolt
Food delivery giant DoorDash is acquiring European food delivery company Wolt. The all-stock deal is valued at $8.1 billion and is expected to close in the first half of 2022. The companies say they share a mission to build a global delivery platform. Gerber Kawasaki investment advisor Eva Agi joins Cheddar News' Closing Bell to discuss what the deal means for Doordash, as well as its customers and investors.
Identity Verification Startup Socure Raises $450 Million
Identity verification startup Socure recently raised $450 million dollars in a series E round, bringing the company's valuation to $4.5 billion. Socure says it is now the highest-valued private company in the identity verification space, and that the funds will be used to accelerate its mission to verify 100% of good identities and eliminate identity fraud across all industries. Socure Founder and CEO Johnny Ayers joins Cheddar News' Closing Bell to discuss.
Airbnb Sees Big Growth in Bookings for Long-Term Stays
With more companies offering employees flexibility in work schedules, Airbnb is looking to accommodate flexible travel plans. Chief Strategy Officer Nathan Blecharczyk joined Cheddar to discuss the growing trend of people staying in Airbnbs for longer periods of time. "In December over the holidays, in North America, we are seeing a 68 percent increase in the demand for month-long stays relative to years past," he said.
Coinbase Sees Poor Third Quarter While Cryptocurrencies Hit Record Highs
Coinbase reported third quarter earnings yesterday and revenue did not at all meet estimates, with the company saying that it also saw a staggering decrease of about 1.4 million customers in comparison to the previous quarter. This comes in the same week where bitcoin and ethereum, two of its most important digital assets hit record highs. Martin Gaspar, research analyst at CrossTower explains how a soft crypto trading quarter contributed to the less-than-ideal revenue outcome.
DoorDash to Acquire International Food Delivery Company Wolt for $8.1 Billion
DoorDash is set to acquire European-based food delivery company Wolt in an $8.1 billion deal. Ann Berry, chief investment officer at media platform Wheelhouse, joined Cheddar to discuss how this positions DoorDash in the prepared food and potentially the grocery delivery space. "I do think that what DoorDash is trying to be thoughtful about now is how to take that there's been a shift in consumer behavior in terms of mobile ordering and delivery and try and apply it to other categories," she said, also pointing to its partnership with beauty supply company Ulta.
Biden Administration Cracks Down on Cybersecurity
The Biden Administration has issued a new order aimed at all federal agencies which would order them to patch hundreds of cybersecurity vulnerabilities. Chief Evangelist at Intrusion Gary Davis and Chief Security Advisor at SentinelOne Morgan Wright, joined Cheddar to discuss more.
Load More