2017 was not an easy year for Under Armour, as the stock fell over 50%. Jim Mollica, Head of Global Consumer Engagement and Digital Marketing at Under Armour, discusses how the company is using technology to revitalize the brand.
Mollica shares the company's strategy to improve sales and get young people excited about the Under Armour brand. He says they are focusing on creating a performance-based product that has an element of style. Under Armour wants to elevate its story-telling and digital content with athletes and games, to help engage people around the brands.
To bring the integration of sports and technology to the next level, Under Armour will launch a new smart shoe at CES using a new cushion technology called HOVR. Mollica explains that the tech creates an energy web that reduces wear and tear and stress during workouts.
Spotify has officially made its lyrics feature available to users globally after piloting the program in various countries. Now, users can read the lyrics while listening to their favorite songs on th app.
Linda Pouliot, Co-Founder and CEO of Dishcraft, joins 'Cheddar Innovates' to discuss how its robotics is transforming the role of a dishwasher in restaurant kitchens.
Wyatt Ewing, Founder and CEO of Ice Barrel, joins 'Cheddar Innovates' to discuss the physical and mental health benefits to cold therapy training, and the innovation behind the Ice Barrel model.
On this episode of Cheddar Innovates: Ice Barrel CEO breaks down the physical and mental health benefits to cold therapy training; Dishcraft CEO explains how its robotics is transforming the role of a dishwasher in restaurant kitchens; A look at Curiosity Stream's original series 'The Year That Rocked The World.'
Apple is reversing course on its in-house repair policy amid the ongoing pressure from right-to-repair advocates and will roll out a self-service option allowing customers to repair and replace some parts on some iPhones themselves.
President Biden's infrastructure plan will be pumping billions of dollars into the EV sector. David Shepardson, Correspondent at Thomson Reuters, joined Cheddar News' Closing Bell to break down all of the details.
Luke Oliver, Managing Director and Head of Strategy at KraneShares, joined Wake Up With Cheddar to talk about why it's the right time to invest in clean energy, as the U.S. continues its transition away from carbon-emitting fossil fuels.
Al Root, Senior Writer at Barron's, joined Wake Up With Cheddar's Jill Wagner to break down who qualifies for the proposed EV tax credits and why some automakers aren't too pleased about extra incentives for vehicles made at union plants.
